5 People Who Should Learn Design Thinking NOW!
1. If you are an Executive because…
You will discover the proven secret of leading foreign companies to succeed in their initiatives.
Design-driven companies’ results last 2015 exceeded the S&P 500 (a list of top companies in the U.S.) by over 200% (Design Management Institute). The same reason why 13 of “2014 Fortune 125” companies have executive-level positions or CEO support for design (Harmer).
Mark Parker, Nike’s CEO is a designer.
Jonathan Ive is Apple's Chief Design Officer and a member of Apple's executive leadership team.
Phil Gilbert is the GM and at the same time, the head of design at IBM.
You are the leader of your company. Do not let your company get left behind. Learn what matters now.
2. If you are a Start-Up Owner because…
You will learn the same proven methodology Airbnb used to turn its business around. From the verge of bankruptcy to a million-dollar company.
Do what Airbnb, Uber, and Google do.
Launch new products that sell
Increase customer satisfaction
Improve what you currently sell
Offer new services they will look for
Create a memorable customer experience
Do all of these with very minimal cost, minimal time, and minimal risk. Be free to Explore, Innovate, and Create because you know it will sell.
3. If you are in Sales and Marketing because…
You will discover how to come up with ideas that work! Applying Design Thinking v2.0 helps you create relevant content. Contents that your target market would take time to see.
You sit in front of your desk and sometimes you ask yourself these questions:
Will my idea have an impact on my target audience?
Will our campaign concept generate enough leads?
Is my content good enough?
Applying Design Thinking solves these problems head-on. Using Design Thinking can:
Help you understand what matters to your target audience by doing a Customer Journey Map.
Make your team become Idea Generator Machines by using the brainstorming technique – Divergent Thinking and create High Impact Content.
Remove the uncertainty if your campaign will work or not because you will use a structured customer interview process.
All of these are done using a simple 5-meeting technique. You will be doing it fast. You will be doing it right.
4. If you are part of Product/Business Development because…
There is no reason not to! You will help yourself and your organization by learning Design Thinking v2.0. It is the answer to most of your professional problems!
How to deliver a high-value project with a minimal budget?
How can I get a clearer vision of my target customer?
How can I deliver my Development/Innovation projects on time?
How would I know which idea will be successful?
How will I repeat our successful product/service launch?
Design Thinking v2.0 is your structured approach to Innovation. Never second guess. Never be afraid to Explore, Innovate, and Create because you know it will work.
5. If you are preparing for Industry 4.0 because…
The digital age will be for those who provide better customer experience. Who will be providing more value-add to the customers
.
This is why more and more businesses are moving to a Design Thinking approach. It not only fuels innovation but also saves money and the pain of developing a failing product.
Successful businesses that employed Design Thinking used it to respond to the need for the successful application of technology with human-centered design.
This is why learning Design Principles is a must because the number of businesses that use Design Principles increases.
So don't get left behind!
Know how to stay relevant. Learn what is relevant.
Learn the unique mixture of classic Design Thinking and Google’s Design Sprint. We made this effort because we dream of having the next disruption coming from the Philippines.
Start your Innovation journey for free!
Take our self-paced Design Sprint (Design Thinking v2.0) e-Learning anytime: